August 23, 2010

Revitalise Your Business And Your Brand

Filed under: brand,folders — Tags: , , — admin @ 8:42 am

If you own your own business, or indeed if you work for a business; what do you think is the most valuable asset of that business? Most people would say the staff are the most valuable asset. Wrong. That is an over-sentimental untruth. The uneducated would say that their stock is their most valuable asset. Wrong. Perhaps in tangible terms… if you are a gold trader your stock is worth the most dollars; but it is still not your most valuable asset. One more guess? No? Ok I’ll tell you.

By far and away any company’s most valuable asset is their brand. No matter what. If people don’t believe in your brand or buy into your brand, they won’t buy your products. Your brand tells your customers your story – it tells them if you are going to succeed or not. It reassures them. Physical embodiments of your brand – branded stationary, folders, clipboards, credit card holders, carry intrinsic tangible value and create an image in your customer’s mind of a powerful, successful brand. It gives them the reassurance to invest in your products.

Let’s look at from another point of view – you staff’s. If they are carrying such objects they too will have more belief in the brand, they will also feel ownership of, and pride in that brand. A small item like a branded tax disc holder or a credit card holder will have a measurable impact in their sense of ownership of your brand.

I view all of these small branded objects as snowflakes, you can gather them together to create a snowball, and when people constantly see them and notice them the snowball becomes an avalanche.

Start your avalanche today by giving us a call to discuss your business branding.

August 10, 2010

To brand or not to brand…that is the question.

Filed under: brand — Tags: , , , — admin @ 9:26 am

In this post I want to take a look at the difference that a little bit of branded stationary can make.

Think about your company’s stationary for a second. What sort of a message does it send? Is it all mismatched? Colour coded? What about all your files and folders? Do they have neat labels? Where’s your logo? These are important questions to raise.

Let’s imagine for a second that your home computer has broken down, you want to have it repaired locally and you are aware that there are two local guys who have set up their own computer repair shops, they can both do the job and they will charge the same fee. They both come round to your house to give you a free quote.

Wizz kid number one rings the bell and when you answer your door your first impression is NERD – he is wearing faded jeans, a denim jacket, his hair has not been brushed, nor his spectacles cleaned. He is carrying a scruffy ring binder with paper falling out of the sides. He does the job and gives you a quote; you escort him to the door and watch him drive away in his Robin Reliant.

Wizz kid number two comes along (by now you are not expecting much) and you are pleasantly surprised. The first thing you notice is that he has a tax disc holder with his company’s logo – impressive. Alas when he gets out of his car and you see his denim jacket and faded denim jeans you think NERD. But then you notice that he is carrying a folder with his company’s logo embossed and later you see that he also has a pen featuring the same logo and his quote is taken from a clipboard, which, again, features his logo. So now instead of (or as well as) thinking NERD, you start thinking, professional nerd.

A little bit goes a long way in marketing. You will of course choose Wizz Kid number two; even if his price was a little higher, you would still choose him. His image was of someone who has pride in his company and looks professional. All companies should exude this pride in themselves – it’s great for business.

August 2, 2010

Presentation folder

Filed under: presentation folders — Tags: , , — admin @ 2:40 pm

The pen is just one example of a promotional product, the most common one at that, it is as old and well tried as the promotional key ring chain or baseball cap. Nowadays a fantastic plethora of bespoke, stationery promotional products are available for business to utilise as advertising opportunities.

Presentation folders and ring binders are an equally effective way of launching your brand name into a new arena, after all the situations and contexts in which presentation folders are used are as infinite as the designs and logos that can be printed on them. Credit card wallets are another device with the same potential for subtle advertising. The cleverness of this product lies in its utility in relation to valuables. The idea being if the product contains valuables it will be looked after and used for a long time, meaning the product advertises the logo or company for longer.

A more innovative promotional product is the tax disc holder which is displayed on the dash board of cars. The effectiveness of the product stems from the mobility of the car which as it drives around displays the product wherever it goes.

Think about it…promotional products: a clever, affordable way to advertise.

July 19, 2010

Tax disc holder

Filed under: tax disk holders — Tags: , , — admin @ 9:32 am

An unconventional, innovative and effective advertising ploy. Isn’t that what every aspiring business is looking for? Surprisingly, a tax disc holder could be the answer. Hear the argument before you scoff:

At a recent promotional products association tradeshow it was revealed that approximately 95 percent of business’s surveyed, reported utilising promotional products at their events and tradeshows. Furthermore, approximately 70 percent of respondents reported that promotional products were either “extremely effective” or “effective” in achieving their advertising goals. The reason business’s use these products are simple; they work. There are four main reasons for the effectiveness of these products: they increase brand/name recognition, generate interest, attract new customers and trade and finally, they create the perception of goodwill.

Promotional products are the little sister of TV and magazine advertising, the next step down from broadcasting and printing your company name. A 2006 study by the Incentive Performance Central that promotional products could be used as a primary advertising medium, as these products came second only T.V.  Bespoke promotional products are a supplementary marketing device that reinforces the positive brand image of the more effective t.v advertising medium. The one area where promotional products are, perhaps, better that t.v adverts is their ability to promote a sense of goodwill; adverts cannot hand you a tangible present.

Promotional Products Association International have said, in the past, that businesses who use promotional products are twice as likely to be contacted as those that do not.

Promotional products, then, are established as an effective advertising medium; one of the best, in fact. But why tax disc holders instead of, say, a pen? Precisely because a pen is the first example of a promotional product that pops into mind when thinking of an example to cite in an article such as this. Similarly, key rings, caps and t-shirts all crop up as cliché promotional gimmicks. They are effective, that much is already established, but what they are not is unconventional and off the beaten track. The tax disc holder promotional product is and it is ideal as an addition to an already existing range of promotional products.

July 12, 2010

Attract new customers

Filed under: promotional products — Tags: , , — admin @ 12:41 pm

Promotional Products

How many times have you been handed a pen with the name of a brand or company written down the side? The more thoughtful advertiser will often include the company website, phone number or contact details to accompany the brand name, thus providing unsuspecting individuals with the contact information they need if the brand or product appeals to them. All the person wanted was a pen and yet barely knowing it, they have been subjected to a subtle advertising ploy. Promotional products such as this are a great way to draw attention to a logo without spending a fortune of T.V and Radio advertising campaigns.

Aspiring businesses are always looking for a way to attract new customers, grab the attention of the market and advertise the name of their brand or company. Clever little ways of penetrating the attention of potential customers are much sought after schemes, the value of which cannot be overestimated.  For this reason promotional products are an ever popular method for achieving such advertising goals.

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