November 2, 2011

3 Great Ways to Increase Brand Recognition

Filed under: binders — Tags: , , — admin @ 4:39 pm

Brand recognition is very important, especially for businesses operating in very competitive industries. Brand recognition is important for increasing trust with customers, generating repeat business and cementing your place in your industry amongst other things. It is therefore important that you use every trick in the book to make sure you increase your company’s own brand recognition.

Here are three useful techniques which are commonly employed by companies hoping to increase their brand recognition.

1. Branded Stationery

This is one of the simplest and most effective ways to increase brand recognition, and it is often the first place for any company to start. Presentation folders, ring binders, clipboards, desktop calendars and A4 folders are all items of stationery which can easily be personalised with the branding of your company.

This means that when clients visit your office or when you hold a stall at industry fairs, you will have many opportunities to improve your branding. This is especially true if you give away freebies as these will travel far and take your corporate message even further.

2. Social Media

This is a more recent way to improve brand recognition, and although it can be very successful you have to make sure you go about it in the right way. Social media marketing is all about communication, so talking to your customers in a way that is helpful and providing them with advice and information is essential.

The viral nature of social media means you can spread the message very quickly, and if you prove to be useful or interesting then you may find that you can vastly improve your brand image and increase brand recognition.

3. Information Products

Physical information products such as white papers are also an excellent way to improve your brand image. By providing information, advice or a solution to a problem, you will be undertaking a very effective branding and marketing exercise.

However, you should always ensure that the presentation of the information product is effective. Your aim is to increase the chances that people will keep hold of your products on their bookshelves instead of throwing them away. For this reason, it is important to ensure that the customised ring binders, A4 folders or other presentation folders that you use are of a high quality.

To get even more out of your information products, make sure that you also make use of effective corporate branding by personalising any presentation folders that you use.

Don’t Miss Opportunities to Increase Brand Recognition

Brand recognition is hugely important for any business, so make sure you use every opportunity you get, whether through social media, information products or through branded stationery such as ring binders, A4 folders, clipboards and desktop calendars. Over time your brand recognition will increase and this can have a very positive effect on your business.

 

May 9, 2011

Which Ring Binders are Right for Your Company?

Filed under: binders — Tags: — admin @ 10:23 am

There are a number of different types of ring binders that you can choose from for your company, and it is a decision that you should take carefully. Here are three of the main types of ring binders that you could consider next time you need to put in an order.

PVC

PVC ring binders are the most popular type of binders for companies of all sizes, and there are a few good reasons for this. The PVC finish is not only suitable for protecting the documents held inside the binder, but it also looks great. You should never discount the branding opportunities available from your ring binders, and the quality finish allows you to create a high-quality product that will look very professional.

With PVC you can choose from a huge range of finishes to create the exact style that you are looking for. From the most basic printing techniques to full-colour litho printing incorporating photographs and original designs, you can choose whatever suits your company. Of course, with PCC binders you can also add pockets, fastenings, pen loops and more to personalise the binders for your own needs.

Paper over Board Binders

Paper over board ring binders provide a cost-effective alternative to the other styles, and they are also very popular. They can be made from recycled board, which makes them particularly attractive options for companies which take their green credentials seriously.

Paper over board binders are simple but highly effective. Although they are a cheaper option, you will still be able to take advantage of a large range of printing options to create the effect that you are looking for. This allows you to create an attractive end product that can be used for a variety of purposes.

Polypropylene Binders

Polypropylene binders have all the properties that you would expect from quality ring binders. They are tough and long lasting, but at the same time they are light and stylish. They are also recyclable, which is a good reason for many firms to choose them over other styles.

They work very well with silkscreen printing and litho printing, making them perfect for firms looking for customised ring binders. They can also be customised further with the addition of tabbed dividers, clips, press studs and other features.

Find Your Perfect Ring Binders

There is a lot to consider when it comes to choosing the right ring binders for your company. Whether you are looking for ring binders for practical purposes, or whether you are considering taking advantage of the marketing and advertising benefits they provide, it is always worth considering your options carefully first to ensure that you order the right binders for your business.

 

May 24, 2010

Brand awareness could give you the edge.

Filed under: binders — Tags: , , — admin @ 10:09 am

Folders, binders, tax disc holders, pens…these are all customizable items that could set your company apart from its rivals.  Think about your business and your brand.  Where would you score your brand awareness in the market?  Go on…give yourself a mark out of 10.  Now what are you going to do to build on that number?

It has never been more important to harness your brand. With internet sales ever-rising people have more and more choice. They will be able to get your product cheaper. What they won’t get, and what they want is a strong, trustworthy brand, the reassurance that your company is the most professional, the most reliable and the most deserving of their custom. It is not hard to build a brand like that, you just have to start small.

Make no mistake, your brand is your most valuable asset, it has more potential than any product than any member of staff, than any prime location. Successful business people are so because they have chosen to invest in their brand. The few items I have described above are small, inexpensive items to brand, but they go a long, long way in making your brand a success and they pay for themselves over and over again.

April 19, 2010

Paper over board binders

Filed under: binders — Tags: , , — admin @ 10:13 am

Lion presentation and packaging offers a fantastic collection of bespoke, modern and attractive paper over board products in the form of binders, folders, packaging and general office stationery.  Lion’s speciality is that we offer personalised, customised designs, which differentiates us from most other companies who provide office stationery. Lion offer our customers and clients the option of applying branding, logos, printing and text designs to all of our paper over board products to help your office or place of work stand out and make your image appear superior to your competitors.

Our products could help improve the image and revenue of your company, office, shop or business by presenting it as an expertly designed, well-organised outlet that pays attention to detail. A client’s first impression of a business is taken from the image of that business and how it presents itself. An untidy, careless, or even just boring appearance can suggest sloppy business practice and create a negative wider image. If a customer or client walks into two shops or offices, one with old and plain looking stationery and the second with eye-catching, stylish presentation, regardless of the product, they will be psychologically inclined to give their business to the second outfit.

With our customised designs you can achieve all of the above effects and create a new and unique image for your company, hopefully attract more custom and increase revenue.