January 31, 2011

Showing Off In Business

Filed under: presentation folders — Tags: , , — admin @ 4:34 pm

Presentation folders are usually made from PVC plastic. They can be available in high gloss or leather effect PVC. They are extremely durable and hard wearing, able to withstand sustained use for several years. The folders are stiffened by having light but hard board placed between the PVC layers that make up the front and back parts of the folder. There can also be padding or cushioning in the PVC cladding.

Pockets are often located inside the front and back leaves of presentation folders for holding sheets of paper that can be removed easily and quickly. Velcro spots and press studs, as well as other additional item can also sometimes be found inside standard presentation folders. For those who require custom-made folders, it is possible to have all kinds of elements and finishes, as well as custom printing included to a particular unique design.

Presentation folders are usually made of two-hole or four-hole types. This means that the loose leafs of paper they hold requires either two or four holes in the spine in order to be secured by the folder. Pages of paper are then held by unclasping a central locking device, threading the paper through, and re-clasping the locking device again. Individual pages can be inserted or removed by this same method easily and quickly at any time.

Presentation folders are most often used as a business presentation tool. They can often contain vital information about a new product or service, and they therefore constitute a valuable marketing tool for displaying product benefits to a potential customer in a highly organised fashion. Presentation folders have the advantage of being a relatively small size that can easily be taken away by a customer to be reviewed at length at a later time.

November 15, 2010

Give your presentation the edge

Filed under: presentation folders — Tags: , , — admin @ 1:35 pm

If you are making a business presentation or presenting a new product, it is almost certain that you will want to use attractive presentation folders to make the right first impression. But how can you get more from your presentation folders to ensure that they give your presentation the edge? Here are three tips to help you make an impact.

1. Create a Quality Product

High-quality presentation folders are fundamental if you want to make the right impression. There is nothing worse than handing over a folder that does not accurately represent your company values, and if you want to impress your prospects then a quality folder is absolutely essential. This will also increase the odds that your prospects will hold onto your presentation folders for longer rather than putting them to one side.

2. Focus on Originality

If you want your presentation folders to get noticed then a custom design will be almost mandatory. You don’t have to win any awards, but it is important that your folders are both attractive and original to ensure that they stand out from the crowd. That means a professional design that takes advantage of the wide variety of sizes, styles, colours and materials available

You could opt for a leather-look finish, choose gloss or matt laminating or employ an original colour scheme, all of which will help to make your presentation folders stand out from the rest.

3. Entice Your Readers

One effective way to encourage readers to actually open your presentation folders rather than putting them to one side is to entice them with an interesting tag line. This is a classic sales technique which could drastically increase your chances of getting people to take notice of the contents of your folder.

Tease the readers, provide them with an incentive to read past the cover, offer to provide a solution to a problem – there are numerous ways to entice your readers to look past the cover, and it is worth spending time thinking about this before designing your presentation folders.

Conclusion

Get More from Your Folders

You need your presentation folders to make the right impression for your company. Don’t make the mistake of designing unoriginal and uninspiring folders. Instead, make sure your presentation folders are attractive, original and inspiring, and they are certain to produce more positive results.

August 2, 2010

Presentation folder

Filed under: presentation folders — Tags: , , — admin @ 2:40 pm

The pen is just one example of a promotional product, the most common one at that, it is as old and well tried as the promotional key ring chain or baseball cap. Nowadays a fantastic plethora of bespoke, stationery promotional products are available for business to utilise as advertising opportunities.

Presentation folders and ring binders are an equally effective way of launching your brand name into a new arena, after all the situations and contexts in which presentation folders are used are as infinite as the designs and logos that can be printed on them. Credit card wallets are another device with the same potential for subtle advertising. The cleverness of this product lies in its utility in relation to valuables. The idea being if the product contains valuables it will be looked after and used for a long time, meaning the product advertises the logo or company for longer.

A more innovative promotional product is the tax disc holder which is displayed on the dash board of cars. The effectiveness of the product stems from the mobility of the car which as it drives around displays the product wherever it goes.

Think about it…promotional products: a clever, affordable way to advertise.

May 17, 2010

Presentation folder

Filed under: presentation folders — Tags: , , — admin @ 9:06 am

Most companies who sell presentation folders regard their product as serving merely a practical function, allowing you to carry and display documents and information easily. Here at Lion we like to regard such items not only as having a practical function, but as an opportunity to promote and advertise the image, mentality and ethos of the company using the folder. A presentation folder doesn’t have to be just a handy way of carrying paper; it can be a uniquely designed, well-thought through, stylish, innovative, image projecting piece of business paraphernalia that essentially acts as an advertisement for your company. A presentation folder can become a promotional product if designed in the right way.

Picture the scene: you have arrived at a conference where you are looking to approach potential clients. Several other companies are at the conference and all of them are looking to snatch the custom that you have come to poach for yourself. Each of your rivals presents their paperwork in a standard presentation folder. You however have arrived with a bright, new, bespoke folder baring the name of your company and your mission statement, perhaps with the logo printed on. Your product information stands out and looks sleek and attractive. Before potential clients have even looked at your information they have formed an impression of your company. These are the sort of slight edges that can sway a client’s decision, when it comes to choosing between a rival that offers a similar product or quality of service to yours. Lion seeks to give you that edge over your rivals.

Lion also offer credit card wallets and tax disc holders that serve the same purpose of promoting an attractive, presentable and innovative business image.

April 26, 2010

Presentation folders

Filed under: presentation folders — Tags: , , — admin @ 9:21 am

Branded office stationary is one of the single most important aspects of your business. It makes your staff feel more proud and gives your customers more faith. Most importantly it makes your brand memorable. Think about how many offices you have been to where the folders and the stationary are standard issue, bulging, untidy and just stacked on a shelf collecting dust. I bet you are having difficulty remembering…. That’s because the office wasn’t memorable.

If that same office changed all of its stationary and folders to incorporate their logo and brand identity the experience that you had would probably have been more positive and definitely more memorable. Lion Presentation are masters at helping their clients build and develop their brand identity and take it to the next level.

How much stationary can you really change though – and what counts as stationary for that matter? Well Lion are happy to think outside the box. As well as traditional branded stationary (folders, business cards, pens, letterheads etc) they also do credit card wallets, tax disks and diaries. Basically, if you think about it, they’ll do their best to do it.