November 2, 2011

3 Great Ways to Increase Brand Recognition

Filed under: binders — Tags: , , — admin @ 4:39 pm

Brand recognition is very important, especially for businesses operating in very competitive industries. Brand recognition is important for increasing trust with customers, generating repeat business and cementing your place in your industry amongst other things. It is therefore important that you use every trick in the book to make sure you increase your company’s own brand recognition.

Here are three useful techniques which are commonly employed by companies hoping to increase their brand recognition.

1. Branded Stationery

This is one of the simplest and most effective ways to increase brand recognition, and it is often the first place for any company to start. Presentation folders, ring binders, clipboards, desktop calendars and A4 folders are all items of stationery which can easily be personalised with the branding of your company.

This means that when clients visit your office or when you hold a stall at industry fairs, you will have many opportunities to improve your branding. This is especially true if you give away freebies as these will travel far and take your corporate message even further.

2. Social Media

This is a more recent way to improve brand recognition, and although it can be very successful you have to make sure you go about it in the right way. Social media marketing is all about communication, so talking to your customers in a way that is helpful and providing them with advice and information is essential.

The viral nature of social media means you can spread the message very quickly, and if you prove to be useful or interesting then you may find that you can vastly improve your brand image and increase brand recognition.

3. Information Products

Physical information products such as white papers are also an excellent way to improve your brand image. By providing information, advice or a solution to a problem, you will be undertaking a very effective branding and marketing exercise.

However, you should always ensure that the presentation of the information product is effective. Your aim is to increase the chances that people will keep hold of your products on their bookshelves instead of throwing them away. For this reason, it is important to ensure that the customised ring binders, A4 folders or other presentation folders that you use are of a high quality.

To get even more out of your information products, make sure that you also make use of effective corporate branding by personalising any presentation folders that you use.

Don’t Miss Opportunities to Increase Brand Recognition

Brand recognition is hugely important for any business, so make sure you use every opportunity you get, whether through social media, information products or through branded stationery such as ring binders, A4 folders, clipboards and desktop calendars. Over time your brand recognition will increase and this can have a very positive effect on your business.

 

July 6, 2010

Branded stationary

Filed under: custom folders — Tags: , , — admin @ 8:08 am

Branded stationary is vital if you want your brand to be remembered for the right reasons. You wouldn’t turn up o a meeting tie askew, shirt un-tucked and hair a mess, you should be as particular with your business’ appearance as you are your own. A great way to give your staff pride and your client’s faith is branded stationary – it’s simply a more professional choice.

One of the more fundamental aspects of stationary are Lion’s branded PVC binders. These can be made very simple in order to differentiate and hold documents or more elaborate for presentations and conferences. They can make binders with all sorts of little pockets – for business cards, pen loops and corner pieces all of which extenuate your brand values and identity, ingratiating you to your clients. These also make great keepsakes for after a conference, with your contact details or website printed on it you can guarantee more business.

If you want to get noticed and take your business to the next level, you need to celebrate your brand and promote it in all you do and in all of your office stationary and paraphernalia. Lion Presentation have been helping businesses to promote their brand in this way for years and will have loads of suggestions for you. Give us a call and you’ll be remembered.

March 22, 2010

Put the ‘organise’ into your organisation

Filed under: ring binders — Tags: , , — admin @ 10:27 am

All of us do our bit to reduce our carbon footprint these days, business especially, and part of this movement is the idea of a ‘paperless future’. Well that is not going to happen anytime soon, we need paper in the office, a pen and paper is a much more organic process of communication than word processing and in using paper we can think more freely. And while there is paper in the office there will be ring binders too.

If you look around your office now no doubt you’ll see some ring binders scattered around, how do they look? What do they say about you and your office? The majority of people don’t think about these small details, but the subliminal impression left on clients and staff is usually bordering on disorder. Lion Presentation specialises in all things stationary, particularly branded stationary and their expertise in this area is not to be overlooked.

If you can imagine an office, much like your own, that has some ring binders on shelves, in cupboards, perhaps on the desk but instead of the plain primary colours most binders come in, imagine them all branded, carrying your corporate logo and message. It makes a massive difference.

If you want a little guidance in making your brand and brand communication stronger, both internally and externally get in touch with Lion Presentation, they’ve been doing this for years and are leaders in their field.