November 2, 2011

3 Great Ways to Increase Brand Recognition

Filed under: binders — Tags: , , — admin @ 4:39 pm

Brand recognition is very important, especially for businesses operating in very competitive industries. Brand recognition is important for increasing trust with customers, generating repeat business and cementing your place in your industry amongst other things. It is therefore important that you use every trick in the book to make sure you increase your company’s own brand recognition.

Here are three useful techniques which are commonly employed by companies hoping to increase their brand recognition.

1. Branded Stationery

This is one of the simplest and most effective ways to increase brand recognition, and it is often the first place for any company to start. Presentation folders, ring binders, clipboards, desktop calendars and A4 folders are all items of stationery which can easily be personalised with the branding of your company.

This means that when clients visit your office or when you hold a stall at industry fairs, you will have many opportunities to improve your branding. This is especially true if you give away freebies as these will travel far and take your corporate message even further.

2. Social Media

This is a more recent way to improve brand recognition, and although it can be very successful you have to make sure you go about it in the right way. Social media marketing is all about communication, so talking to your customers in a way that is helpful and providing them with advice and information is essential.

The viral nature of social media means you can spread the message very quickly, and if you prove to be useful or interesting then you may find that you can vastly improve your brand image and increase brand recognition.

3. Information Products

Physical information products such as white papers are also an excellent way to improve your brand image. By providing information, advice or a solution to a problem, you will be undertaking a very effective branding and marketing exercise.

However, you should always ensure that the presentation of the information product is effective. Your aim is to increase the chances that people will keep hold of your products on their bookshelves instead of throwing them away. For this reason, it is important to ensure that the customised ring binders, A4 folders or other presentation folders that you use are of a high quality.

To get even more out of your information products, make sure that you also make use of effective corporate branding by personalising any presentation folders that you use.

Don’t Miss Opportunities to Increase Brand Recognition

Brand recognition is hugely important for any business, so make sure you use every opportunity you get, whether through social media, information products or through branded stationery such as ring binders, A4 folders, clipboards and desktop calendars. Over time your brand recognition will increase and this can have a very positive effect on your business.

 

September 19, 2011

Clipboards

Filed under: clipboards — Tags: — admin @ 8:54 am

Clipboards provide a very convenient method of holding a sheet of paper and facilitating an easy way for a person to write on it when on the move. We are all familiar with someone who is conducting a survey in a public place. They usually hold a clipboard and write your answers to their questions on to a sheet of paper held firmly by the prominent large clip at the top of the board. The clipboard is light and sturdy. It provides a convenient flat and firm surface to write on, and it holds the paper in place, even if the weather is breezy, which makes the clipboard ideal for anyone out and about who needs to write things down.

Clipboards can easily be personalised for any company’s needs. The most obvious way to personalise a clipboard is through printing. They can have litho printing, hot foil blocked printing or screen printed, and in addition, they can be padded or embossed. Your clipboard can also be made in a variety of different colours, and can have different textures and finishes. This means that the level of customisation available when ordering clipboards for a company is very comprehensive indeed.

Clipboards can provide a wonderful opportunity for marketing. When considering the printing options for your clipboards you can include much more than just a company name and logo with perhaps a company address and telephone number. Photographic images can be printed on to your clipboard and the choice will only be limited by your imagination. Your brand or message can have much more impact when it is incorporated into a well thought out colourful design that includes photo images.

The clips on your clipboard can vary too. You can have the traditional crocodile type of clip, or the larger and more powerful jumbo clip. The clip can be wide or narrow. The clip can be for a single or double page, and it can have various different appearances and styles as well. The clip on a clipboard is usually quite strong and requires a fair bit of pressure to open against the internal spring. However, this is necessary to hold the sheets of paper firmly and prevent them blowing away on a windy day if the clipboard is being used in an outside environment.

Clipboards have an air of authority about them. People who wield a clipboard are usually noting something important, or at least that is often a common assumption. They are a simple item designed to perform a simple task, yet clipboards offer considerable promotional and branding opportunities for businesses.

April 18, 2011

3 Things to Consider when Buying Clipboards

Filed under: clipboards — Tags: , — admin @ 2:55 pm

Clipboards are a necessary item of stationery for the majority of companies. But what should you consider when you are purchasing clipboards? Here are a few of the most important factors.

Clipboards may seem like something that you don’t have to think about too much when you want to buy some for your office. Just pop into your local stationary store, browse around and choose the right style, colour and finish.  But there are a number of important considerations that you should make before you make your purchase.

1. Printing Options

There are a number of options when it comes to printing your clipboards. For example, depending on the company you order them from, you could choose to have your clipboards embossed, encapsulated, padded or litho printed amongst other options. A good idea is to look at a few examples of each before making your decision so that you can choose which of the styles is most suitable for your brand image.

2. Size of Clipboards

This is one of the most important considerations to make when ordering your clipboards. Size is important because people use clipboards for a variety of purposes. Some people in your office might prefer single-page clipboards, whereas others might only use double-page sizes. It really depends on how people in your company use them, so make sure you find out.

3. Marketing Opportunities

Because of the space available to print images and designs on, it is very easy to use your clipboards to promote your brand. Whether you are using them at trade fairs, in client meetings or during business trips, you should not miss out on a good branding exercise, and you could also use them for advertising purposes. Clipboards can be a very cost-effective tool when it comes to marketing, and they are easy to personalise, so consider making yours stand out.

Choose the Right Clipboards for Your Business

If you are going to be using your clipboards for marketing purposes then every factor of the clipboard design will matter. The style of printing you opt for, the style of the clips, the image that you print onto it and the quality of the final product are all issues that you should consider carefully. Make sure you find a company that can offer you exactly what you want and you will be able to use your clipboards for both practical purposes and to market your business for years to come.

 

February 7, 2011

Clipboards – The Portable Desk Anyone can Use

Filed under: clipboards — Tags: , — admin @ 3:14 pm

Clipboards are so named because they have two basic elements: a clip and a board. The board is thin and rigid, sometimes made from a plastic material and sometimes made from hardened rigid paper-based board. Less commonly it may be made from thin wood, or even light metal, such as aluminium. The board is generally of a size that is a little bit larger than a standard A4 size sheet of paper so as to easily accommodate paper of that size and still be small enough to be carried around with ease.

The clip is situated at the top of the board in a position where it can be used to hold sheets of paper firmly. The clip is usually a wide one so that it grasps most of the width of the top of the paper. Clipboard clips are usually spring-loaded, meaning that they are sprung to have their tightest grip when holding the paper. It is necessary to use a degree of force to release the spring grip of a clipboard clip. This helps to ensure that the paper on a clipboard does not fall off or blow away.

Clipboards can be likened to a small portable kind of desk, in a way. The rigid board allows the user to write easily on the paper while holding the board with one hand. Because the board usually only has one clip, and that clip is attached to the top of the board, the sheets of paper held can be lifted up from the bottom to be sifted through, should the user need to find a particular sheet.

Clipboards are used in many industries. They afford a way of being able to write quickly and easily while on the move. They are relatively small and light, and have a delightful degree of simplicity, combined with usefulness, that makes them an irreplaceable item in so many situations.

June 28, 2010

PVC folders

Filed under: folders — Tags: , , — admin @ 9:10 am

A simple thing like folders can stay around for a long time. A good quality folder made of PVC can have a long life and if it has your company name printed on it, every person who picks that folder up over the years will build some recognition to your company. Clipboards are a great gift to give a client and the same holds true for them. They last a long time and that constant name coverage will have an effect.  This applies even if it is only used in your own establishment. It’s these small things that when put into action can have very big results.

Never forget quality. That word is the one most associated with companies that take their presentation materials seriously. Everything you do can reflect on your company and its reputation. You need a quality organisation to supply these materials. Otherwise, how else can they help you project your image of quality if they don’t make quality products? They can’t. So, you need to get your promotional products and presentation material from Lion Presentation & Packaging.