Here are three useful techniques which are commonly employed by companies hoping to increase their brand recognition.

1. Branded Stationery

This is one of the simplest and most effective ways to increase brand recognition, and it is often the first place for any company to start. Presentation folders, ring binders, clipboards, desktop calendars and A4 folders are all items of stationery which can easily be personalised with the branding of your company.

This means that when clients visit your office or when you hold a stall at industry fairs, you will have many opportunities to improve your branding. This is especially true if you give away freebies as these will travel far and take your corporate message even further.

2. Social Media

This is a more recent way to improve brand recognition, and although it can be very successful you have to make sure you go about it in the right way. Social media marketing is all about communication, so talking to your customers in a way that is helpful and providing them with advice and information is essential.

The viral nature of social media means you can spread the message very quickly, and if you prove to be useful or interesting then you may find that you can vastly improve your brand image and increase brand recognition.

3. Information Products

Physical information products such as white papers are also an excellent way to improve your brand image. By providing information, advice or a solution to a problem, you will be undertaking a very effective branding and marketing exercise.

However, you should always ensure that the presentation of the information product is effective. Your aim is to increase the chances that people will keep hold of your products on their bookshelves instead of throwing them away. For this reason, it is important to ensure that the customised ring binders, A4 folders or other presentation folders that you use are of a high quality.

To get even more out of your information products, make sure that you also make use of effective corporate branding by personalising any presentation folders that you use.

Don’t Miss Opportunities to Increase Brand Recognition

Brand recognition is hugely important for any business, so make sure you use every opportunity you get, whether through social media, information products or through branded stationery such as ring binders, A4 folders, clipboards and desktop calendars. Over time your brand recognition will increase and this can have a very positive effect on your business.

Have you ever thought about making your ring binders do more? Every office makes use of ring binders, but they don’t just have to perform the standard function of storing documents. Instead, you can get a lot more from your ring binders when you make them stand out from the crowd.

Here are three things that you can do to your ring binders to get more from them and make them stand out:

1. Choose Different Materials

There are many materials available for you when you design customised ring binders. PVC, polypropylene and paper over board are three of the most common, and all of these have their advantages:

•   PVC is affordable, flexible, protects documents well and is very versatile.

•   Paper over board ring binders are environmentally friendly, offer a wide range of print options, and are very flexible

•   Polypropylene is a tough material which is heat resistant, lightweight and you can also recycle it

By choosing your material carefully you can make your customised ring binders look and feel different and make sure they make more of an impression.

2. Use a Unique Design

The design of your ring binders is the simplest way to make them different from all the other binders and help them to stand out. When you use a company specialising in bespoke presentation materials to create your ring binders, you can take advantage of a number of design techniques, including:

•   Spot UV varnish

•   Debossing

•   Metallic foils

•   Nickel plating

•   Clear frosting

•   Laminating

•   Silkscreen printing

•   Litho printing

By using these techniques you get an unlimited range of designs, so get in contact with a company which can provide such options and ask them what they can do for you.

3. Create Intriguing Copy

Use the space on your customised ring binders to write something interesting, such as a marketing message or something humorous or eye catching. If you add some copy that catches the attention and position this on the front or the back of your ring binders then you can really help them to stand out more.

Don’t waste this space. Make it interesting and something different from the norm. Of course, what you write will depend upon how you are going to use your ring binders, but if customers or clients are likely to come into contact with your binders then get creative and use some good marketing copy to make further use of them.

Get More From Your Ring Binders

Make sure that you get more from your ring binders by making them stand out from the crowd. By personalising them by using a good design, the right material and effective copy you can get a lot more use out of them and really help your binders to stand out from the crowd so that you present the right image of your company.

You see it is our business to know EVERYTHING about custom folders – and there really is a lot to know. We have never wanted to produce tens of thousands of cheap, basic folders; we are always searching for that extra touch of class, the feel of the material, the subtle padding underneath, the slightly textured contours of your company’s logo, the engineered edges, extra internal pockets for business cards, loose paper, envelopes and pens. All of the little extras that come together to make a work of art that is appreciated by its owners and revered by those who don’t yet own one. It is true; I take the folder business very seriously indeed.

Are you the sort of person that appreciates seamless quality and little extra after thoughts that add something to a product? Good, that says a lot about you and your business – you are the sort of person that’s going places. I think it’s no coincidence that all of my clients do very, very well in their own businesses – that’s because they have this mentality that details matter. In many cases these details are embodied in their Customised Ring Binder.