November 14, 2011

Make Sure You Make the Right Impression with Branded Stationery

Filed under: branded stationery — Tags: , , — admin @ 9:51 am

There are many ways to take advantage of simple office stationery. Branded stationery including items such as ring binders, presentation folders, A4 folders and desktop calendars can be very effective and can help to improve your company image and brand recognition. Here are some of the main advantages of using branded stationery.

Improve Company Image

Branded stationery looks good, there is no doubt about it. It is often the little things which really make a difference, and when customers or clients visit your office and see that you have your own branded stationery, it gives you a professional appearance and improves your image.

Image is so important for any company, and branded stationery such as customised ring binders and A4 folders that have been designed and created to a high quality is one of the simplest things that you can do to give your company a professional image without having to spend a fortune.

Marketing Opportunities

Whether on your presentation folders, free calendars that you give away to customers or free clipboards that you give to your clients at industry fairs, you should not miss out on the excellent marketing potential of branded stationery.

However you use your stationery, you can get your marketing message out further by branding it. This does not just include your brand image and contact details, but adverts as well. You may decide to create a call to action right on your stationery. Always think outside of the box when it comes to marketing because there are some great benefits to be had.

Spread Your Brand Message Further

You never know where branded stationery like A4 folders and ring binders will end up. If you give it away to your customers then it could travel far and wide, and if that happens then you can spread your message to places which you would not have been able to reach using standard techniques, especially if the stationery is of a high standard. This will help to get your corporate message even further and is a technique well worth considering.

Take Advantage of Branded Stationery

There are so many advantages of having corporate branded stationery. You can use it to improve your image, make use of marketing opportunities and spread your brand message further. What’s more, it is very simple to get your own branded stationery created, and the effects can be very noticeable in a short time period.

 

September 5, 2011

3 Reasons You Need Bespoke Presentation Products

Filed under: bespoke products — Tags: , , — admin @ 9:52 am

Presentation products such as ring binders, presentation folders and desktop calendars are important for any business. But many firms do not realise just what they are missing out on by failing to get them personalised. Here are three reasons why you should really consider personalising your presentation products.

If you do not yet have bespoke presentation products for your business including presentation folders, ring binders and clipboards then you are missing out. There are many ways that bespoke presentation products can help your business, and here are three reasons why you should not miss out on the opportunities they present.

1. Distinguish Yourself from the Crowd

Your brand is unique so you should make sure it stands out from the crowd. By making use of interesting designs and copy you can make them more attention grabbing so that they become a talking point at industry fairs and events. Don’t miss out on the branding opportunities that your presentation products can provide.

2. Take Advantage of Sales and Marketing Opportunities

There are some great marketing opportunities to be had from all of your presentation products including presentation folders, ring binders, clipboards and A4 folders. Imagine an industry fair where you hand out folders to all your clients and contacts. They will take them away with them and you’ve just got some free advertising. If they are quality, well made products then they will last even longer.

You could even add messages such as details of your latest offers along with a telephone number – you may be surprised by just how far your marketing message can travel.

Or you could choose to add something memorable such as a catchphrase or slogan that helps it to stand out further. If your clients have other contacts who might want to do business with you then they could use your branded presentation products to get in contact with you.

3. Create a Professional Image

Nothing creates a more professional image than a branded presentation folder or other presentation products. It immediately states that you are a business which cares about its image and this will help you to get taken more seriously and impress your clients and customers.

If you make sure your presentation products are of a high quality, well designed and good to hold and touch then these little touches can go a long way. You wouldn’t write a letter without headed paper, so why miss out on the opportunity to look even more professional with bespoke presentation products.

Don’t Miss Out on Bespoke Presentation Products

There are too many benefits of bespoke presentation products to miss out on for businesses of all sizes. Don’t allow yourself to miss out on the great opportunities to look more professional, distinguish yourself from the crowd and market your brand further through personalising your ring binders, presentation folders, A4 folders, clipboards and other presentation products.

 

June 22, 2011

A4 Folders for A4 Protection

Filed under: a4 folders — Tags: , — admin @ 1:51 pm

A4 folders are designed to serve as an attractive protection device for documents or reports produced in the A4 format. They can be available in single thickness PVC or polypropylene. A4 folders can be virtually any colour, and they are also available in a range of sizes besides A4 – A5, A6 and various custom sizes. A4 folders can be personalized with a variety of printing choices available. Company names and logos can be printed on them, as well as advertising areas.

A4 folders are capable of accepting all the latest printing techniques. This can be foil blocking, silkscreen, digital or full colour offset litho printing. This allows for an extremely versatile range of options, as regards the appearance of the A4 folders. Printing can of course be as plain text, or as complicated graphics. It can be in any single colour, or in a full colour, photo realistic effect for logos, photos, or indeed anything you like.

The most common A4 folders are made in plain PVC or in polypropylene. They can be made in any colour you choose to have, or they can simply be transparent or translucent. Various other finishes and textures are available for a more expensive look. For example, a leather look finish is always popular. In fact, special textured finishes can appear to be of a very high quality. They can look surprisingly expensive and very special indeed. These special textured finishes, though in reality little different from the more plain looking A4 folders, are always firm favourites.

A4 folders are available in either two page, or three page formats, depending on the need. They can also have a central gusset of a thickness of up to about 10 millimetres. This allows for a greater number of A4 sheets to be held in the folder. Five millimetres will hold approximately 45 sheets of ordinary A4 paper, for example, and of course, the wider the central gusset, the more sheets of paper it will hold.

A4 folders provide a practical and attractive protection for all kinds of paper documents produced in the A4 format. They are most commonly made from PVC plastic, which has a high degree of durability, yet provides an attractive cover that is still very practical. A4 folders can have special pockets for business cards, or attached clips at the top of the folder for holding paper sheets. These folders are used in most office environments and have become one of the many staple needs of business accessories, offering a innovative way to promote or advertise your company.

September 20, 2010

The National Record of Achievement (NRA)

Filed under: record of achievement — Tags: , , — admin @ 2:59 pm

The NRA was launched by the Government in 1991 to support personal and career development planning all through life. It is a system of reviewing, recording achievement and action planning.  It is intended to:

  • Motivate individuals to learn throughout life
  • To develop the skills of planning and taking responsibility for learning

The Contents of a Record of Achievement

A Record of Achievement (RoA) is a document which you can develop over time and through all learning experiences. A RoA can demonstrate, with evidence, that you have developed a range of skills which are applicable to your studies, to life outside of school or university and particularly to the world of work.

Why develop a Record of Achievement?

  • Raise awareness about the process of learning, and the development of personal transferable skills, general academic skills, and subject specific skills.
  • Help you to reflect upon your learning, and evaluate the developmental changes.
  • Provide a structure for you to work independently to identify skills and achievements gained.
  • Assist in forward planning, in study, in personal development, and in career terms.

What will a Record of Achievement do for you?

  • Organises all relevant information about you and your career
  • Provides a framework for recording skills developed over time, so that you recognise the range of your achievements
  • Summarises achievements to date
  • Provides you with an evidence base of success to use in interview situations
  • Acts as a reminder of your achievements – a confidence booster when you are at a low point!

August 23, 2010

Revitalise Your Business And Your Brand

Filed under: brand,folders — Tags: , , — admin @ 8:42 am

If you own your own business, or indeed if you work for a business; what do you think is the most valuable asset of that business? Most people would say the staff are the most valuable asset. Wrong. That is an over-sentimental untruth. The uneducated would say that their stock is their most valuable asset. Wrong. Perhaps in tangible terms… if you are a gold trader your stock is worth the most dollars; but it is still not your most valuable asset. One more guess? No? Ok I’ll tell you.

By far and away any company’s most valuable asset is their brand. No matter what. If people don’t believe in your brand or buy into your brand, they won’t buy your products. Your brand tells your customers your story – it tells them if you are going to succeed or not. It reassures them. Physical embodiments of your brand – branded stationary, folders, clipboards, credit card holders, carry intrinsic tangible value and create an image in your customer’s mind of a powerful, successful brand. It gives them the reassurance to invest in your products.

Let’s look at from another point of view – you staff’s. If they are carrying such objects they too will have more belief in the brand, they will also feel ownership of, and pride in that brand. A small item like a branded tax disc holder or a credit card holder will have a measurable impact in their sense of ownership of your brand.

I view all of these small branded objects as snowflakes, you can gather them together to create a snowball, and when people constantly see them and notice them the snowball becomes an avalanche.

Start your avalanche today by giving us a call to discuss your business branding.

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