January 4, 2012

Tax Disc Holders, Effective Promotional Items

Filed under: tax disk holders — Tags: , , — admin @ 11:22 am

Tax disc holders have been needed on vehicles in the UK since 1920. A tax excise duty has been payable in the UK for all roadworthy vehicles used on the roads since 1889, but it was not until 1920 that proof of payment of the tax was required through prominently displaying the small, circular document in a tax disc holder. The tax disc has to be displayed on the left-hand side of the windscreen of a car, or other four-wheeled vehicle, but in a suitable folder that is safely attached to the bodywork if it is a two-wheeled vehicle.

Tax disc holders used to be solid metal affairs with a glass front that was rigidly attached to the inside of a car in such a way that they could be seen clearly from the outside. These days they are much more interesting, though still perfectly functional. They are usually made from flexible plastic material, PVC or polypropylene, and they come in just about any colour imaginable. They can also come in a variety of textures and finishes, such as a leather-look, for example.

These items are often used by garages, usually agents for a particular model of car, as a means of promoting their services. Often the garage or company name is prominently displayed on the back of the tax disc holder with contact information as well. This is usually a telephone number, but increasingly it is also an email address and also the web address of the garage website. The printed part of a tax disc holder can be in full colour litho, silkscreen, foil blocking or digital. It can say anything you like for a truly customised holder.

In fact, it is quite common to see tax disc holders promoting football teams, or entertainers. They may incorporate a No Smoking symbol, or some other message that the driver of the vehicle is aligned with and believes in. This could be a political message, an environmental message, or simply something humerous and funny. Some tax disc holders can even double as air fresheners with a circular cannister of air freshener located on the back of the holder.

It is the law in the UK that you must display a tax disc, or proof of payment of the vehicle tax excise duty. This has meant that a side industry has emerged that produces suitable and legal tax disc holders. The ones that can be personalised and customised are particularly popular with garages and other businesses.

January 4, 2011

There’s More To Tax Disc Holders Than Meets The Eye

Filed under: tax disk holders — Tags: , , — admin @ 11:38 am

There’s more to the humble tax disc holders you see stuck on the windscreen of cars than you might think. In its simplest form it is merely a plastic envelope designed to hold the circular vehicle excise duty road tax disc, a printed document of a standard size that proves you have paid the tax, and which is required by law to be displayed on the inside of the windscreen at the bottom nearside of the screen. However, tax disc holders can be used for serious marketing and promotional purposes as well.

Most drivers are perfectly happy to place their tax disc into the small plastic holder usually supplied by the motor dealer they bought the car or motorcycle from. This usually means they offer free advertising for that dealer as the tax disc holders supplied free will have the dealer’s name, a promotional message or logo prominently displayed on it.

Most drivers don’t really care and are not bothered by this, assuming that it’s just the way things are. This is good for anyone who wishes to get their name or logo seen by as many people as possible, and more or less for free too. There are many companies who will produce personalised tax disc holders, and they will cater for the small independent dealer and the national vehicle chain, the local charity, insurance company, or the windscreen replacement company – or indeed, any organisation or company who wishes to promote their business through tax disc holders.

Self-adhesive or self clinging tax disc holders made from PVC are the most common types. They can be made in a wide variety of shapes and sizes as long as they can accommodate the circular tax disc document and display it properly. Personalisation of the holder can be achieved through various print options. These include digital and full colour litho, as well as silk screen printing. The most popular shapes are generally circular and shield shaped, with or without pockets.

Conclusion

Since the introduction of a road tax in 1920, designed initially to be used exclusively for road construction costs, tax disc holders have been designed to hold the circular paper document that must be displayed by law. These days the choice of tax disc holders is a wide and varied one, and they can be used for effective marketing and promotional purposes as well.

November 29, 2010

Promotional products with a difference

Filed under: tax disk holders — Tags: , , — admin @ 10:32 am

Did you know, businesses that use promotional products are twice as likely to be contacted as those that do not?

Think outside the box and hand prospective clients a bespoke tax disc holder and make sure your company is on their mind every time they get in the car.

Using tax disc holders as a promotional product is extremely effective and affordable option.

Items that are publicly displayed and used every day such as customised and branded car tax disc holders are particularly effective advertising tools that offer great value for money.  Think about it… not only are you increasing brand awareness, your branded tax disc holder serves a purpose that every car user needs.

Here at Lion Presentation we manufacture self-adhesive and self cling PVC tax disc holders in various shapes and styles and to a colour of your choice. Our range of tax disc holders can be personalised using various print options, including silkscreen, digital and full colour litho.

Browse through our site to view our comprehensive range of tax disc holders and other promotional products, or give us a call to discuss your requirements.

February 15, 2010

Tax Disc Holders

Filed under: tax disk holders — Tags: , , — admin @ 7:54 pm

Try saying that five times quickly! We look out of car windscreens more than any other window, it is how many of us will view the countryside, the city, towns and people. It is our window to the world. And every car windscreen in the UK must display a tax disc by law. This being the case, the guys at Lion Presentation wondered why tax disk holders are always so ugly. And they commissioned themselves to brighten up your ‘window to the world’.

Lion Presentation work extensively in corporate branding, creating many of the business portfolios we see on the market today. But where they really shine is their work in peripherals – little identifiers like corporate key rings, torches, pens, credit card wallets – lots of products that fuse your corporate identity.

How often have you given a lift to one of your clients or staff members? Many times probably. Think about where they will sit – the passenger seat, what do they see through their ‘window to the world’? Slap bang in front of every passenger is the tax disk holder. Imagine if that incongruous device carried you’re branding, it would be noticed and appreciated.

Tax disc holders are just one of Lion Presentation’s many ways of bringing the brand to life. Get in touch with them today to find out what they can do for you.