Branding has always offered an affordable and effective way to market your company to potential clients and customers, however, can adding a customised touch to regular office stationery really form part of your marketing strategy?
As one of the UK’s leading designers, manufacturers and suppliers of customised ring binders, the Lion Presentation team reveal how every company, regardless of its size or niche, should make a splash by going bespoke.
Credibility is key
Investing in branded items, whether they will be used around the office or at a meeting off-site, certainly goes a long way in presenting your organisation as a professional and credible brand. Credibility is the key to building trust and maintaining relationships in any market, and for start-up enterprises in particular portraying a positive and professional image with customised ring binders and other stationary can help you stand the test of time in the business world.
Make a long term investment
Once you have a clear vision of your brand, investing in some branded items of stationary presents a long term investment that will just keep on giving. Branded items are one of the simplest and long standing marketing tactics around, and despite its tradition, creating custom designed stationary can offer the chance to attract new clients, keep existing clients and generally create a buzz about your wider company and its products or services.
Build brand awareness
Creating and sustaining excellent communication within your target audience is more than just hiring an expensive PR company to take the reins for you, the simplest things can make customers stand to attention and get your brand noticed. Our bespoke promotional products ensure your brand gets the representation and reach that it deserves with beautifully designed and customised items that will really grab your customer base’s attention.
Network with all the right tools
Networking is an important part of many organisations’ day to day running, and ensuring you have the right tools and equipment with you to make a lasting impression certainly counts. By offering branded, promotional items for a potential customer or client to take away with them, you can provide something of use as well as take your brand into people’s homes and offices.
If you don’t want to give away your coveted branded goods, a branded item’s presence at a desk or conference exhibition may be all that is needed to ensure your brand burns bright in the eyes of your customers.
Contact us today on 0191 415 0526 to find out how we can make your customisation and branding dreams come true!