The pen is just one example of a promotional product, the most common one at that, it is as old and well tried as the promotional key ring chain or baseball cap. Nowadays a fantastic plethora of bespoke, stationery promotional products are available for business to utilise as advertising opportunities.
Presentation folders and ring binders are an equally effective way of launching your brand name into a new arena, after all the situations and contexts in which presentation folders are used are as infinite as the designs and logos that can be printed on them. Credit card wallets are another device with the same potential for subtle advertising. The cleverness of this product lies in its utility in relation to valuables. The idea being if the product contains valuables it will be looked after and used for a long time, meaning the product advertises the logo or company for longer.
A more innovative promotional product is the tax disc holder which is displayed on the dash board of cars. The effectiveness of the product stems from the mobility of the car which as it drives around displays the product wherever it goes.
Think about it…promotional products: a clever, affordable way to advertise.