When it comes to perfecting your business materials, first impressions are vital, and nothing is truer when preparing presentation folders for meetings with customers or clients. Taking a creative look at how you present yourself in the boardroom could propel companies of all sizes to new heights and we have a few tips to ensure you and your brand stand out, even in very crowded marketplaces and sectors.
There are so many ways that you can make your business materials memorable and many printing and packaging companies provide laser cutting, embossing, foil stamping and other services to give you the edge you need to get ahead. Laser cutting is an excellent way to put a creative stamp on materials around the office and can often provide an exciting extra to give to prospective clients. Laser cutting machines are a complex piece of machinery, these can be used to cut creative shapes in a variety of materials as well as improve edge quality.
Thermography is another service provided by printers and packaging specialists, this method adds texture to printed designs and works in unison with embossing and lithography. Foil embossing is a popular technique used to jazz up presentation folders and customised ring binders. Utilising a specialist printing method, the material is raised creating a three dimensional effect that is simple yet unique.
Foil stamping is another favourable method and tends to stick in the mind of potential clients, making it a highly recommended addition to business materials. Stamping adds a powerful, creative touch to folders, business cards and other materials and tends to command the attention businesses of all sizes are looking for. Die cutting can also be used to create a customised and unique shape or design, and is an affordable but impressive option.
As well applying different textures and effects to your presentation materials, why not consider making the folder itself an unusual shape or size? Generally folders are made to a standard size to accommodate standard sizes of paper but going a little larger or smaller can really make yours stand above the rest. The contents of folder is also important, many companies don’t really go into much depth when it comes to demonstrating their assets to their target audience so make your folder more than just a logo and slogan – go into great detail and describe your business ethos, introduce your team, provide customer testimonials and more to present a well-designed product with undeniable substance.