Any savvy business owner worth their salt knows that if you want to gain custom you need to make sure people know about you. These days there are a million different marketing tactics to try such as social media, radio ads and even leaflet drops. Although advertising your services in this way can be effective, it’s also very expensive. Today, many business owners overlook the value of promotional goods that they can give away to prospective clients for a lot less than it costs to advertise in other ways.
Use Customised Ring binders as a Marketing Tool
Trade shows and exhibitions are essential for many types of business and are one of the most powerful things business owners can do to advertise their services. Many companies that attend such events give away free items to prospective clients that feature the company name or logo. However, some companies make a huge mistake when deciding what items they should give away, but that mistake is easily avoidable.
Many marketing experts believe that customised ring binders can be more effective than things like pens, T shirts or mouse mats and there’s a very simple reason why. The problem with promotional T shirts is that it’s highly unlikely that anyone you give one to will ever wear it. what is more likely to happen is that your expensively produced T shirt will get chucked straight into the back of the wardrobe or the bin, never to be seen again. With items like mouse mats or pens, once again it’s easy for them to get lost or discarded mainly because neither are particularly useful.
If you’re a business owner that utilises promotional events and exhibitions then you’ve probably been on the receiving end of a number of promotional items yourself. Think about which of them you’ve used and which you’ve thrown away and it’s easy to determine that other people are likely to behave in the same way.
Ring binders, on the other hand are a fantastic item to give away at promotional events because they are much more likely to be used by the recipient. They also project a more business-like image than a T shirt or a pen which could help give your company’s promotional materials the professional edge. What’s more, each time your prospective client uses your ringbinder they will see your company name and logo which will help to increase your brand awareness no end.
Whether your business is large or small it’s always important to create and maintain awareness of your brand. Choose customised ring binders to effectively promote your company and give potential customers something they really want.