01
JUL
2014

How to Professionally Present Your Business on Paper

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Making first impressions count and last is an essential part of business for companies across all industry sectors and putting your best foot forward on paper can get your brand noticed in more ways than one. By professionally presenting your company and its products or services using bespoke promotional products you can create an image that is not only eye-catching but also memorable!

As the UK’s most established presentation product and packaging manufacturer and supplier, Lion Presentation has helped a number of businesses put their company on the map with their tailor-made range. From branded presentation folders and bespoke clipboards to customised ring binders and oyster card wallets, Lion has the experience and tools you need to present your company effectively. Here we provide our top tips for presenting your business professionally on paper…

Keep it consistent

Successfully portraying your company and its values on paper is all about great design and designing consistently across all of your packaging, promotional and presentational products will demonstrate a clear message from the outset. From your branded products, customers should be able to identify you over your competitors so take some time to make your image engaging, striking and unforgettable.

Remember – less is more

Whilst it may be tempting to use all the space available on the product, it is important to keep it clean so your image doesn’t appear too diffused. Focus on what information both new and existing customers or clients want to know at a glance and use design to incorporate this comfortably. Don’t be afraid of white space either, if used correctly, this can help to draw the viewer’s eye to that all-important information.

Give your customers a reason to respond

This is true for all promotional materials, whether you are looking to boost new business or entice existing customers to purchase your products or services once more, your presentation should say ‘act now’. Whether you provide a special offer or craft the content on your product to reiterate why your products or services are the best in town, giving your customers a reason to respond is essential.

Invest in quality materials

For many businesses, striking the right balance between quality and value for money can be particularly daunting and many more get this wrong. Here at Lion Presentation, we provide a never-ending portfolio of affordable products without compromising on quality. To find out more about our bespoke products please contact us on 0191 415 0526 or email sales@lionpresentation.co.uk.