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Whilst the online world offers limitless marketing prospects for both big and small businesses, taking time to promote your products or services the old fashioned way is equally as important. Promoting your business offline can help spread your brand message further, but where do you start when it comes to marketing your products or services away from the comfort of the net?
Brand your company essentials
As well as adding your logo and tagline to letterheads and paperwork, it is also essential to brand those everyday items your workforce take to meet clients and customers in person. Clipboards, presentation folders and ring binders can all be personalised to incorporate your company logo, tagline, contact details and colours, and can transform your workforce into a walking advertisement for very little cost.
Here at Lion Presentation we offer a range of bespoke clipboards, customised ring binders and presentation folders, and work with each and every one of our clients to ensure their brand vision is delivered effectively with exceptional results.
Gifts and giveaways
Showing your generous side can have excellent results in terms of advertising your brand to new and existing customers. Branded promotional items such as tax disc holders, credit card wallets and Oyster card holders make perfect gifts and can be designed, manufactured and distributed cost effectively to increase your business’ visibility. Giveaways can also be launched using these products to reach consumers a little further afield.
Network in person
Whilst most of our networking is now confined to the likes of Twitter, Facebook and LinkedIn, attending events and conferences can still be a great way to promote your brand. Networking in person will allow you to meet face-to-face with potential business partners and customers, and make a professional yet personal connection. There are seminars and conferences taking place all year round in most sectors, so take advantage of these to communicate your brand message.
Utilise your expertise
As a leading business promoting your brand and its message offline is all about playing to your strengths. You are no doubt an expert in your field and sharing this experience with both customers and clients will help you build credibility and increase your brand’s visibility within your sector.
Attend industry and trade events, run workshops, speak at seminars and conferences, and become a vital resource for the local, regional or even national press to share your expertise.