01
APR
2014

Maximising Your Reach with Branded Promotional Items

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Promotional products present the perfect way to advertise your business in everyday life, providing existing and potential customers with exactly what they need whilst fulfilling your company’s marketing needs. Branded promotional items are a cheap and easy way to promote your products or services but how can they be distributed to maximise your reach and expand your business’ potential?

At Lion Presentation we specialise in crafting bespoke solutions for businesses looking to enhance their promotional product strategy. Our team create bespoke clipboards, customised ring binders and branded tax disc holders to ensure you communicate your message effectively and efficiently. Here are our top distribution tips to extend your reach and grow your business from the ground upwards…

Create Displays to Captivate Your Audience

If you are looking to promote your business using travel related products like travel or Oyster card wallets, then positioning these in the places they are needed is of utmost importance. For a small fee rail and tube stations will allow you to create a display for your promotional products to ensure your branded holder is at arm’s length to those looking to organise their travel cards and tickets.

Gift Existing Clients and Customers

Offering your promotional product as a gift to say ‘thank you’ for an order or review has also proved an effective way of communicating marketing messages to the people who matter. Whilst you may be distributing items to people who have already placed orders with you and therefore have an existing loyalty to your brand, gifting increases the chances of repeat orders.

In addition to this, products that can be used on a regular basis will also promote your product in passing to people who may have not encountered your brand before, all you need is an eye-catching design to grab and hold their attention!

Launch a Giveaway

Giveaways provide an excellent opportunity to push your brand into the public eye a little further. Everyone loves a freebie, and by running giveaways of your promotional products both online and offline, you can shower prospective customers with what they need and promote your brand in the same breath.

Business to Business Distribution

Trade events are the perfect platform to use promotional products, and provide a versatile tool for you to play with. Set up a display of your promotional items on your stand, leave your items at other stands or use branded products as business cards to raise awareness about your business.