If you own your own business, or indeed if you work for a business; what do you think is the most valuable asset of that business? Most people would say the staff are the most valuable asset. Wrong. That is an over-sentimental untruth. The uneducated would say that their stock is their most valuable asset. Wrong. Perhaps in tangible terms… if you are a gold trader your stock is worth the most dollars; but it is still not your most valuable asset. One more guess? No? Ok I’ll tell you.
Your Brand Is Your Most Valuable Asset
By far and away any company’s most valuable asset is their brand. No matter what. If people don’t believe in your brand or buy into your brand, they won’t buy your products. Your brand tells your customers your story – it tells them if you are going to succeed or not. It reassures them. Physical embodiments of your brand – branded stationary, folders, clipboards, credit card holders, carry intrinsic tangible value and create an image in your customer’s mind of a powerful, successful brand. It gives them the reassurance to invest in your products.
Let’s look at from another point of view – your staff’s. If they are carrying such objects they too will have more belief in the brand, they will also feel ownership of, and pride in that brand. A small item like a branded tax disc holder or a credit card holder will have a measurable impact in their sense of ownership of your brand.
Let Your Branding Do The Talking
I view all of these small branded objects as snowflakes, you can gather them together to create a snowball, and when people constantly see them and notice them the snowball becomes an avalanche.
Start your avalanche today by giving us a call to discuss your business branding.